The Wink! is a unique shared retail space designed for micro and small startups and makers.

We’re redesigning the concept of brick-and-mortar retail at the neighborhood level to create a new culture around shopping with that unique experience. We are located in Dutchtown Main Street on Meramec at Virginia. From fashion and accessories to custom jewelry and gifts, you will sense the passion in the room from 7 entrepreneurs living their dream of having a retail shop at our small business retail collective!

Mother’s Day Market & Fashion Show

Saturday | May 2 | 10am-4pm

Downtown Dutchtown

The Wink! Mother’s Day Market & Fashion Show is a one-day, pre–Mother’s Day shopping event in Downtown Dutchtown that brings together local merchants, Pop Up vendors, a live fashion show, community energy, and a meaningful cause. Shoppers can find local gifts, enjoy the street, and support women-led small business and mission-driven retail. The event also features Her Choice Boutique which supports Missouri reproductive rights 

Our Merchants

The shops at our shared retail space are unique. The goods are often hand-crafted. The options abound.

You must see it for yourself. Shop The Wink! and you’ll be helping your community thrive. It’s a win-win! Buy local. Support local. It’s our vision for Dutchtown.

Shared Retail Space

Kismet

Kismet Records specializes in the unexpected—curated for deep diggers, sonic explorers, and anyone chasing that perfect vinyl find.

JeniLyn's Boutique

JeniLyn’s Boutique: Trendy, playful, colorful women’s clothing, always affordable. Experience life with color… Because basics are boring!

Luxury Wicks Candles

Luxury Wicks Candle Company turns self-care into an experience. Each scent is crafted to elevate your mood and your space. Keep one lit!

Square Ville Goods

Unique housewares made with new and vintage fabrics. Allison makes everything with recycled denim jeans and vintage/new cotton fabrics.

DebDragonfly Studio

Artist & Dream Chaser! Whimsical, boho art including original paintings. Deb creates from a happy place inspired by love, nature, and adventure.

Available

If you’re a maker looking for space to rent to sell your goods we’d love to have you join our collective!

Apply Now

Join The Wink!

Looking to move your passion, your hobby into a full business? It’s time to get started with The Wink!

Retail brands sharing space under one roof – both physical and online.

Emerging brands. Financial power to open a shared retail space AND be online.

Shop Now

The Wink! offers one-of-a-kind, unique items that you can now purchase online. Gift cards also available!

Our Sister Shops

The Wink! is certainly one of the coolest spots in Dutchtown, but we don’t want to leave out our friends!

When you shop Dutchtown, you have lots of opportunity to enjoy fantastic restaurants inside Urban Eats, a neighborhood Food Hall & Shared Kitchen and Incubator dedicated to urban renewal, supporting food entrepreneurs and startups.

Our Neighborhood Eateries: Shop & Eat

Food & Drinks at Urban Eats

Our neighborhood Food Hall & Shared Kitchen offers lots of different flavors from several eateries, as well as specialty drinks from its own The Pick-Up Bar.