The Wink! is a unique shared retail space designed for micro and small startups and makers.

We’re redesigning the concept of brick-and-mortar retail at the neighborhood level to create a new culture around shopping with that unique experience. We are located in Dutchtown Main Street on Meramec at Virginia. From fashion and accessories to custom jewelry and gifts, you will sense the passion in the room from 7 entrepreneurs living their dream of having a retail shop at our small business retail collective!

Our Merchants

The shops at our shared retail space are unique. The goods are often hand-crafted. The options abound.

You must see it for yourself. Shop The Wink! and you’ll be helping your community thrive. It’s a win-win! Buy local. Support local. It’s our vision for Dutchtown.

Shared Retail Space

DebDragonfly Studio

Artist & Dream Chaser! Whimsical, boho art including original paintings. Deb creates from a happy place inspired by love, nature, and adventure.

Shoetopia 314

Discover a world of exceptional footwear at our unique shoe boutique


Eclectic records to expand your life!

Petal & Hemp Boutique

Botanical & Hemp Infused Body Care | Natural Fiber Products | Handcrafted Gift Items | Art


If you’re a maker looking for space to rent to sell your goods we’d love to have you join our collective!

Apply Now

Join The Wink!

Looking to move your passion, your hobby into a full business? It’s time to get started with The Wink!

Retail brands sharing space under one roof – both physical and online.

Emerging brands. Financial power to open a shared retail space AND be online.

Shop Now

The Wink! offers one-of-a-kind, unique items that you can now purchase online. Gift cards also available!

Our Sister Shops

The Wink! is certainly one of the coolest spots in Dutchtown, but we don’t want to leave out our friends!

When you shop Dutchtown, you have lots of opportunity to enjoy fantastic restaurants inside Urban Eats, a neighborhood Food Hall & Shared Kitchen and Incubator dedicated to urban renewal, supporting food entrepreneurs and startups.

Our Neighborhood Eateries: Shop & Eat

Food & Drinks at Urban Eats

Our neighborhood Food Hall & Shared Kitchen offers lots of different flavors from several eateries, as well as specialty drinks from its own The Pick-Up Bar.